• Adopted to broker sandwich deal:
• Review of business goals & objectives
• Set Retail/Cost/Spec and ID best fit supplier
• RoadChef adopts recommended brand in April 2004
• Immediate cost benefits of £250k
• No.1 single NPD decision yields £65k in additional profit
• 1st YOY sales increases of 44%
• 2004 Brian Turner brand introduced
• No.2 single NPD decision yields £39k in additional profit
• First month’s trading showing increase YOY of 22% profit
• Contracted ended in 2007
• Moving Food instrumental in adding Brian’s range onto Flybe airlines in 2007-8